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The 7 Myths Of Marketing A Service Business
It's somewhat like rolling a snowball down a hill - there's a cumulative effect and momentum increases over time It may then be a number of weeks before people start to progress down your sales pipeline towards actually doing business with you The fact of the matter is that small businesses have to produce BETTER marketing than large businesses because they can't afford to make mistakes by dropping hundreds or even thousands of pounds/dollars onto campaigns that don't work However, the secret to marketing success is to create a marketing system